The OfficeClip Competitor module allows companies to store and track information regarding their competitors. The competitor information can also be stored with each opportunity. Knowing which competitor won a particular opportunity helps in making changes to the sales tactics to win future opportunities.
To add a new competitor:
Double-click the opportunity for which you want to add a competitor.
On the summary page, click> .
Then fill up the details of the competitors like their general information, address information, their strength, weakness, opportunities and threats, and then click.
On the summary page, you can view the list of competitors.
To add an existing competitor to your list:
From the drop-down list, select the competitor and click.